Triumph is set on a launch blitz of 29 bikes in the next 6 months. The Hinckley-based maker says it is their biggest launch programme in history.
The launch follows a record sales year which saw them deliver 141,683 bikes worldwide between July 2024 and June 2025. That was a 136% sales increase since 2019, with Triumph now operating through 950 dealers across 68 countries.
The new model announcements are set to begin on October 21 with the ‘True Originals Never Settle’ campaign which hints at a shake-up in their modern classic range, followed by a second reveal titled ‘Made to Upstage’ just one week later.
Chief Commercial Officer Paul Stroud commented: “The momentum we’ve achieved over recent years is extraordinary. Our record sales, expansion into new segments, and the number of upcoming product launches all reflect the quiet optimism we feel about the future.”
“We are committed to delivering a range of motorcycles that are exciting, innovative, and built to the highest quality standards, for our customers around the world.”
Of the 29 models planned, seven are already known, including the new TXP electric youth bike range, the TF 450-X, and two cross-country machines. The remaining 22 will comprise either entirely new models or updates to existing platforms.
Dealers worldwide will also host preview events between now and the first quarter next year.
